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Strategy January 1, 2026 10 min read

Bear Market Survival Guide: Keep Buying

Historical data shows the best strategy during market crashes is counterintuitive.

The Paradox of Bear Markets

When markets crash, every instinct tells you to sell or stop buying. But historical data tells a different story. The best time to buy is when everyone else is selling.

What History Tells Us

Let's look at how DCA performed during major bear markets:

Bear MarketPeak to TroughDCA Recovery
2000-2002 (Dot-com)-49%2.3 years
2007-2009 (Financial)-57%1.8 years
2020 (COVID)-34%4 months
2022 (Tech)-25%In progress

Key insight: In every case, investors who kept buying during the crash recovered faster and ultimately achieved better returns.

Why DCA Works in Crashes

  • Lower average cost: Buying at lower prices reduces your cost basis
  • More shares: Your fixed investment buys more shares when prices drop
  • Automatic discipline: You can't time the bottom, so you catch it automatically
  • Emotional buffer: The system removes fear from the equation

Practical Tips for Bear Markets

  • Automate your investments so you don't have to make decisions emotionally
  • Increase contributions if possible—prices are on sale
  • Avoid checking your portfolio too frequently
  • Remember: this is temporary, markets have always recovered

The Bottom Line

Bear markets are terrifying, but they're also the best opportunity for long-term investors. Using DCA during a bear market is like getting a permanent discount on everything you buy.

See Bear Market Performance

Use our Bear Market DCA Analysis tool to see how DCA performed during historical crashes.

View Analysis